I was Director of Development Communications during the final years of the late lamented Corcoran Gallery of Art and College of Art + Design
Supplementing a print and display ad campaign, the Corcoran People website celebrated the artists, students, faculty, and supporters who made up the institution’s vibrant community.
The Corcoran’s blog presented stories and multimedia exploring exhibitions, public programs, and college news.
I initiated a partnership with Behance, an Adobe company, to build Corcoran Portfolios, a platform showcasing the work of Corcoran students, faculty, and alumni.
Working with a template created by the Graphic Design department, I created and sent Corcoran E-news to 25K recipients every other week, garnering an average 20 percent open rate and a 10 percent click rate.
As the editor of the monthly calendar Night & Day, I aggregated content from throughout the institution and presented it in a way that highlighted both the Gallery and the College.
For this poster advertising a new seminar at the Corcoran, I collaborated with the instructor, the graphic designer, and the head of Continuing Education to create an attractive and compelling message.
I worked with the Development staff to re-imagine the brochure promoting the annual ARTINI fundraiser.